Saaki, the leading homegrown D2C fashion brand by Sushruthi Krishna and Samantha Ruth Prabhu, celebrated its 2-year anniversary by launching a consumer and community-led campaign called “Saaki & You.”
Saaki celebrates 2nd year anniversary with Saaki & You consumer campaign
The campaign spotlights five customers and community members of Saaki in a series of videos and pictures, where they share heartwarming stories about their personal bonding with Saaki and the important women in their lives. The primary aim of the campaign is to celebrate the spirit of Saaki which is captured through the narratives of strong female friendships and the brand’s commitment to its customers.
The women featured in the campaign were a mix of customers who have been the brand champions and the winners of a social media contest run by the brand recently.
As the name suggests, Saaki’s social media contest focused on celebrating inspirational stories of female friendships and bonding. Shazia & Shazma, twins from Hyderabad and best friends, Sree Karthika & Pravitha, won the ‘Saaki & You‘ contest. The faces of the campaign also included top shoppers of Saaki, Vineela, a 31-year-old project manager, and Shravanthi Pinninti, a 26-year-old doctor from Hyderabad.
Positive about the campaign, Sushruthi Krishna, the Founder of Saaki, said, “Our customers are the key drivers of growth. We value their opinion and have always looked for meaningful ways to give back. Saaki & You is reflective of the brand’s values, which are to cater to the customers’ needs and make them feel closer to the brand. The love we got from the consumers through the campaign is surreal and there couldn’t have been a better way for us to celebrate our second anniversary.”
Launched in 2020, Saaki is a D2C ethnic fashion brand from the house of ‘Merch Brands. Inspired by the Indian aesthetic with a refined modern touch, Saaki is a brand co-created with South Indian actor Samantha Ruth Prabhu & Former Miss India winner Sushruthi Krishna.
Saaki has scaled to a revenue of 2-digit crores annually, in less than 2 years of launching, with 70% of revenue coming in organically through its much-loved community. The brand is now shipping to over 15+ countries internationally. Saaki is growing very rapidly with new categories launches and new distribution channels.
Saaki merchandise has an Indian essence with a contemporary global appeal.