Rashmi Gupta on social media: I prioritize authenticity over chasing trends 

Social media has become an integral part of our lives, and for actors like Rashmi Gupta, it serves as a vital tool for exposure and connection. However, Rashmi, who plays the role of Chandra in Dhruv Tara- Samay Sadi Se Pare, acknowledges that social media is both a bane and a boon.

Jul 6, 2024 - 18:36
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Rashmi Gupta on social media: I prioritize authenticity over chasing trends 
Rashmi Gupta on social media: I prioritize authenticity over chasing trends 
Social media has become an integral part of our lives, and for actors like Rashmi Gupta, it serves as a vital tool for exposure and connection. However, Rashmi, who plays the role of Chandra in Dhruv Tara- Samay Sadi Se Pare, acknowledges that social media is both a bane and a boon. While it provides a platform for people to showcase their talents, it can also lead to crossing limits for the sake of views and followers. 
When asked about the significance of social media in her life, Gupta emphasizes the importance of authenticity over chasing trends and metrics. She says, "Social media serves as a vital tool for exposure and connection, yet I prioritise authenticity over chasing trends and metrics." However, the actress says that the platform is a double-edged sword. “"Social media has facilitated networking and visibility for my work, aiding in collaborations and reaching a wider audience.” She believes that genuine engagement matters more than sheer numbers. "I focus on my journey rather than comparing myself to others' popularity on social media, and I believe genuine engagement matters more than sheer numbers,” she says. 
She adds, "The fluctuating algorithms can be frustrating, but I prioritize creating meaningful content over obsessing about view counts.” As an actor, she recognises the importance of social media in casting. However, she believes that talent and suitability for roles should remain paramount in casting decisions. She says, "As an actor, social media presence can complement traditional casting processes, but talent and suitability for roles should remain paramount in casting decisions,” she says.
Mamta Choudhary Journalist and Content Writer