• Latest
  • Trending
  • All
  • News
  • Business
  • Politics
  • Science
  • World
  • Lifestyle
  • Tech
PUMA partners with Indian popstar Harrdy Sandhu to Strengthen Youth Culture

PUMA partners with Indian popstar Harrdy Sandhu to Strengthen Youth Culture

August 25, 2022
Sagar Bhatia of Sagar Wali Qawwali fame joins Karan Johar's DCA

Sagar Bhatia of Sagar Wali Qawwali fame joins Karan Johar’s DCA

January 30, 2023
Jeffry Dsouza Founder of True Ink Studio Says Finger Tattoos Fade Eventually

Jeffry Dsouza Founder of True Ink Studio Says Finger Tattoos Fade Eventually

January 30, 2023

Louis Philippe’s Flagship Factory ‘Fashion Craft Ltd.’ Awarded ‘TRUE Zero Waste Gold Certification’ from US Green Building Council

January 30, 2023
The film “Mystery A Truth” by Raja Gangopadhyay released in Mumbai

The film “Mystery A Truth” by Raja Gangopadhyay released in Mumbai

January 30, 2023
New age creators across films, TV, OTT, and songs get candid at The SWA Awards 2022 Winners Roundtable

New age creators across films, TV, OTT, and songs get candid at The SWA Awards 2022 Winners Roundtable

January 30, 2023
Oscar and BAFTA-nominated White Tiger Producer Lava Media Acquires Iconic Book Series

Oscar and BAFTA-nominated White Tiger Producer Lava Media Acquires Iconic Book Series

January 30, 2023
Ashar Anis Khan is all set to produce his First Web Series ‘Kohinoor – Chapter 1’ Teams up with Maruti Production

Ashar Anis Khan is all set to produce his First Web Series ‘Kohinoor – Chapter 1’ Teams up with Maruti Production

January 28, 2023
Utkarsh Saxena is all geared up for Tum Bhi Pachtaoge featuring Mohd Sharia

Utkarsh Saxena is all geared up for Tum Bhi Pachtaoge featuring Mohd Sharia

January 28, 2023
Billionaire and the Royal lineage Shaji Ul Mulk’s daughter, Princess Sania Mulk marries US-based Bilal Khalid Ahmed in a lavish wedding ceremony

Billionaire and the Royal lineage Shaji Ul Mulk’s daughter, Princess Sania Mulk marries US-based Bilal Khalid Ahmed in a lavish wedding ceremony

January 28, 2023
Urban Square Mall Receives an Award for the Creation of ‘World’s Largest Outdoor Painting’ and ‘World’s Longest Indoor Painting’

Urban Square Mall Receives an Award for the Creation of ‘World’s Largest Outdoor Painting’ and ‘World’s Longest Indoor Painting’

January 28, 2023
Viraj starts Campaign’ EK Nayi Soch Fitness ki Ore’ on Republic day

Viraj starts Campaign’ EK Nayi Soch Fitness ki Ore’ on Republic day

January 28, 2023
Projects of actress Pratishtha Shrivastava are going to be launched soon, Bhopal’s girl is going to shine in Bollywood

Projects of actress Pratishtha Shrivastava are going to be launched soon, Bhopal’s girl is going to shine in Bollywood

January 27, 2023
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, January 30, 2023
  • Login
Bolly Orbit
  • Home
  • Entertainment
    • Bollywood
    • TV
    • Web Series
    • Music
    • Celebs
  • Fashion
    • Fashion Show
    • Fashion Week
  • Beauty Pageant
  • Lifestyle
    • Awards
    • Award Show
    • Festival
  • हिंदी
No Result
View All Result
Bolly Orbit
No Result
View All Result
  • Home
  • Entertainment
  • Fashion
  • Beauty Pageant
  • Lifestyle
  • हिंदी
Home Lifestyle

PUMA partners with Indian popstar Harrdy Sandhu to Strengthen Youth Culture

by
August 25, 2022
in Lifestyle
Reading Time: 3 mins read
A A
0
PUMA partners with Indian popstar Harrdy Sandhu to Strengthen Youth Culture
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

~ Singer of viral track ‘Bijlee’ joins the sports brand’s family comprising Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom & Avani Lekhara

~ Association with Harrdy to accelerate PUMA’s strong commitment towards India relevance

~ Harrdy as singer, sneakerhead, cricketer, fashion & fitness icon to connect with young consumers & champion PUMA’s definitive sports & culture narrative

August 25: Sports brand PUMA India has entered a partnership with popular Indian singer Harrdy Sandhu. The new association with the popstar, fashion & fitness icon, actor, sneakerhead and former cricketer comes as part of PUMA’s decisive commitment towards connecting with youth culture and strengthening the brand’s geographical relevance.

With this, Harrdy (35) joins PUMA’s roster of ambassadors such as Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom, Avani Lekhara and Dutee Chand.

Under the partnership, Harrdy will engage with PUMA’s large base of customers and create exclusive content poised to further cement the brand’s market leadership position in India. He will endorse the brand’s footwear, apparel and accessories including select collections.

Speaking on the association, Harrdy Sandhu said, “I am extremely excited about my association with PUMA, a brand known for being at the forefront of all things sports and lifestyle. PUMA is the No. 1 sports brand in the country and drives the sports and lifestyle choices of millions of people and keeps me updated on latest lifestyle trends. This is an extremely valuable association for me, and I am looking forward to everything PUMA and I have planned this year.”

Harrdy rose to fame with songs such as Bijlee Bijlee, Kya Baat Aye, Naah and Backbone. The track Bijlee Bijlee earned a colossal 395 million+ views. In 2021, the singer-actor was seen in Bollywood sports drama ‘83’’, essaying the role of legendary cricketer Madan Lal. To be sure, Harrdy is a former cricketer and has played in the U-19 Cricket World Cup India team as fast bowler in 2004. He is also an avid dancer and a fitness enthusiast.

Commenting on the association, Abhishek Ganguly, Managing Director of PUMA India & Southeast Asia, “We are happy to have Harrdy Sandhu in the PUMA family. Harrdy has been a good friend of PUMA and we have now combined this friendship into a partnership. As a brand, PUMA has a strong commitment towards influences on culture. We want to connect and influence our target consumers through all forms of culture such as art, music and cinema along with sports. India is a music-loving nation and hence it is an important part of our dialogue in the country. This confluence of music, culture and sports makes Harrdy a perfect brand-fit and we are confident of a deeper engagement with India’s huge youth cohort with this partnership with him.”

PUMA and Harrdy Sandhu have a long-term friendship. In 2021, Harrdy had launched PUMA’s experiential store at Cyber Hub in Delhi-NCR as a celebrity guest. The store launch was also attended by PUMA brand ambassadors MC Mary Kom, Rupinder Pal Singh and Washington Sundar.

PUMA’s partnership with Harrdy was also informally announced during the company’s recent outbound in Goa where the singer performed live in an exclusive concert for its employees. The two parties joined hands officially today.

PUMA has often used the medium of music to connect with its audience. In 2019, the brand had associated with Indian rapper DIVINE of “Gully Boy” fame to extend a message of support to Virat Kohli ahead of the cricket season with an anthem for fans called #SockThem. Globally, the brand is currently associated with Dua Lipa and retails a collaborative collection with her.

If you have any objection to this press release content, kindly contact pr.error.rectification[at]gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Share196Tweet123Share49

Related Posts

Jeffry Dsouza Founder of True Ink Studio Says Finger Tattoos Fade Eventually

Jeffry Dsouza Founder of True Ink Studio Says Finger Tattoos Fade Eventually

by
January 30, 2023
0

Tattoos have a huge rage and the craze is perpetually only increasing. While the recent trend has shifted from body...

Louis Philippe’s Flagship Factory ‘Fashion Craft Ltd.’ Awarded ‘TRUE Zero Waste Gold Certification’ from US Green Building Council

by
January 30, 2023
0

Louis Philippe, part of Aditya Birla Fashion and Retail Limited (ABFRL), manufacturing factory - Fashion Craft Ltd. has been awarded...

Oscar and BAFTA-nominated White Tiger Producer Lava Media Acquires Iconic Book Series

Oscar and BAFTA-nominated White Tiger Producer Lava Media Acquires Iconic Book Series

by
January 30, 2023
0

Lava Media, producer of Oscar and BAFTA-nominated global hit film The White Tiger has acquired the rights to bestselling childrens...

Billionaire and the Royal lineage Shaji Ul Mulk’s daughter, Princess Sania Mulk marries US-based Bilal Khalid Ahmed in a lavish wedding ceremony

Billionaire and the Royal lineage Shaji Ul Mulk’s daughter, Princess Sania Mulk marries US-based Bilal Khalid Ahmed in a lavish wedding ceremony

by
January 28, 2023
0

Dubai (UAE), January 28: An excellent way to taste the ancient Indian richness and heritage was the five beautiful wedding functions...

  • Home
  • About
  • Contact
  • Privacy Policy
  • Legal Info
  • PRNewswire

Copyright © 2022 Bolly Orbit.

No Result
View All Result
  • Home
  • Entertainment
    • Bollywood
    • TV
    • Web Series
    • Music
    • Celebs
  • Fashion
    • Fashion Show
    • Fashion Week
  • Beauty Pageant
  • Lifestyle
    • Awards
    • Award Show
    • Festival
  • हिंदी

Copyright © 2022 Bolly Orbit.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Generated by Feedzy
Go to mobile version