Kiara Advani receives the Brand Personality of the Year award; she says her best asset as a brand ambassador is her sincerity
Kiara Advani's impact extends beyond the silver screen, as she received the prestigious "Brand Personality of the Year" award at the Economic Times Brand Equity Brand World Summit 24.
Kiara Advani's impact extends beyond the silver screen, as she received the prestigious "Brand Personality of the Year" award at the Economic Times Brand Equity Brand World Summit 24. Kiara Advani's collaboration with a wide range of brands, including established names such as Mango, Myntra, TRESemme, Lenskart, drools, Mohey, Caprese, and SENCO, among others, places her at the forefront of brand building in the digital era, and she was recognized for these strong brand partnerships.
During the Summit's interview segment, she discussed her long-term brand associations, saying, "It's been ten years since I've been working in the industry, and I believe that all of these brands that have come my way have been very special, and the majority of them have been brands that I've been working with for years." When asked about her initial involvement with Pond's, she stated, "This year was really special..."My first brand endorsement was for Pond’s.I was with the brand for many, many years, then there was a brief hiatus, and I'm back this year. So, I believe there is something exceptional...I always believed in them, and they always believed. in me.”
The actress also stated that one of her greatest assets as a brand ambassador is her honesty. She is frequently spotted wearing and using the same products she promotes in her personal life. "I think when you use your own products, and when you go out there and they see it beyond just the ads that are running on TV or print, there's a certain connect with the audience, they feel like, okay, she actually believes in it, she's not just selling another product, and I think that authenticity comes through eventually" , according to her.
She also discussed her thorough process before endorsing a company and how she takes a 360-degree approach to genuinely reflect the brand essence. Kiara Advani underlined how she thinks from all angles and becomes an active member of the brand family, giving all she has into the collaboration, whether it's the creative process or the customer feedback she receives online. "I believe in doing anything totally, so if I'm on board, I feel like I'm as much an owner as the brand…Consumers sense it at the end of the day. "They believe you're connected to the brand," she stated.
Kiara concluded by speaking about how to appeal to today's evolving consumer needs, saying, "Once you understand who the consumer is, what their needs are, and what that gap is or what it is that they're looking for, I believe we'll be able to reach them, make them feel heard, valued, understood, and give them what they need." Because at the end of the day, we're all customers of different goods."
