UNiDAYS, the World’s largest student affinity network, today announced an exclusive partnership with JioSaavn, South Asia’s largest music and audio streaming service. Providing instant and secure student verification, UNiDAYS will provide gated access to JioSaavn’s first ever student music streaming subscription in India. This new limited time offer will allow students across India to save 50% on JioSaavn’s Pro subscription, enjoy ads-free high quality streaming, unlimited downloads and unlimited JioTunes.
The partnership will be enabled through the UNiDAYS Connect solution, which provides Single-Sign-On (SSO) capabilities, directly implemented within a partner’s domain, be that desktop, mobile website, and/or in-app. The partnership will also push brand awareness and demand generation via the UNiDAYS retail marketplace and provide access to UNiDAYS’ Profile Enrichment API, leveraging consumer-permissioned first-party data to optimise content and targeting, increasing consumer engagement, intent, conversion rates and ROI.
Since its acquisition of Student Identify in February 2022, UNiDAYS has experienced strong growth throughout India; securing partners such as Adobe, Samsung, Dell and H&M, and appointing a dedicated Country Lead in Mihir Bagga.
UNiDAYS’ Country Lead for India, Mihir Bagga, states, “At 472 million, India boasts the largest Gen Z population in the world. Through our exclusive partnership, we will bring JioSaavn’s exciting new student proposition to the country’s rapidly growing student market, driving acquisition through the UNiDAYS retail marketplace and ensuring a seamless, pain-free sign-up experience for members via our automated verification solution.”
About UNiDAYS
UNiDAYS is the world’s leading Student Affinity Network, with a verified global audience of over 22 million student members across 115 markets.
UNiDAYS works with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, by inspiring Gen Z to discover and connect with the brands and services they need. Its global members have spent more than $5 billion through the UNiDAYS marketplace since 2018.
Through its identity technology, secure brand-safe environment and marketing solutions, UNiDAYS delivers reach and engagement for brand partners, maximising sales and building long-term affinity, at scale and speed across a full range of channels. The company has over 200 staff, with headquarters in Nottingham, UK, and with offices in London, New York and Sydney.
For further information on UNiDAYS, please visit www.myunidays.com.
About JioSaavn
Founded in 2007, JioSaavn is South Asia’s leading audio streaming service with over 100 MN monthly active users (MAUs), listening to a vast catalogue of music and podcasts comprising 80 million+ tracks in 16 languages.
The JioSaavn users enjoy their favourite music and podcasts on various platforms spanning smartphones (Android, iOS), JioPhones and web, available in twelve different language interfaces.
Its premium paid subscription “JioSaavn Pro” gives customers access to 100% ads-free music listening, unlimited downloads, superior audio quality, and more.
For more information, please visit www.jio.com/jiosaavn.
