A deepfake video of Bhuvan Bam was used on social media to market a bogus product; a complaint was filed against the film and its producer.

Bhuvan Bam, a popular content producer and performer, has warned his fans and followers about a deepfake video of himself that is circulating on social media. The ad, which erroneously depicts Bhuvan pushing people to invest in tennis based on a specific bookie's predictions, elicited a quick response from his staff. Deepfake films have recently become popular, causing huge losses and annoyance for many people.

Bhuvan's team acted fast, filing a formal complaint at Mumbai's Oshiwara police station, highlighting the deepfake video's deceiving and scandalous character. The police are presently examining the situation.

Bhuvan Bam addressed the matter immediately, advising people to exercise caution. He stated, "I'd want to notify all of my fans and followers about a deepfake video of me that is circulating on social media. This video is utterly bogus and erroneous, pushing people to invest in tennis based on forecasts made by a specific bookie. My team has already filed a report with the Oshiwara police station, which is investigating the incident. I respectfully suggest that everyone not fall for this video. Please be careful and avoid making any investments that might lead to trouble or financial loss. It’s crucial to be vigilant and not get trapped by these deceitful baits.”

Deepfake technology is increasingly being used to make realistic-looking but fake videos, frequently leading to misinformation and grief for those concerned. Previously, several Hollywood and Bollywood celebrities, including Tom Hanks, Scarlett Johansson, Amitabh Bachchan, Shah Rukh Khan, Sachin Tendulkar, Aamir Khan, Katrina Kaif, and Rashmika Mandana, have encountered similar challenges and spoken out against them.